I’m Stan Shields

Unlock the transformative power of AI and automation to elevate your business.

How AI Employees Can 10x Your Business (Without Hiring More Staff)

AI Assessment

What impact can AI have on your business? Whether you operate locally or online, AI is already influencing your operations and will continue to do so in the future. How can you ensure your business is prepared and positioned to take advantage of this AI revolution? Our assessment can provide the guidance you need. Complete the form above to get the report and book an AI Assessment call.

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Helping You Achieve Success

You Think You’ve Seen It All, and Tried It All? Maybe Not!

We bring a healthy blend of new technology and old school marketing principles that have always worked and continue to work today. Lumpy mail, digital marketing combined make a winning combination for many businesses. The right mix is different for every business. There is no “one size fits all.” Let’s see what makes sense for your business.

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Get Your Ideal Prospects Attention

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Stand Out From The Rest

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Create a Memorable Experience

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Bring In More Business

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AI Employee

AI Employee Suite offers a comprehensive range of services designed to enhance your business efficiency including Voice AI to handle calls when you are unavailable Webchat AI to engage with website and social media visitors around the clock and Reviews AI to encourage satisfied customers to leave reviews while also expressing gratitude to those who contribute their feedback.

Best AI Employee

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NovaCore CRM

NovaCore CRM simplifies your business operations with an intuitive, user-friendly platform that seamlessly combines multiple essential tools—saving you significant costs on separate subscriptions. Effortlessly communicate with customers and prospects through built-in email, SMS, and calling features, enhancing engagement at every step. Powered by unparalleled AI and advanced automation capabilities, NovaCore CRM transforms productivity, boosts efficiency, and positions your business to scale easily, eliminating complexity while maximizing results.

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Connection Builder

Connection Builder Digital Business Card is your ultimate networking tool, streamlining connections effortlessly. Simply have new contacts scan your QR code, share their details, choose their reason for connecting, snap a memorable selfie together, and jot down quick notes. Instantly, both parties receive a personalized text with your selfie. Your new connection receives your vCard file to save to their phone with all your information. Now, you’re in their phone! Plus, automated follow-ups deliver tailored information and nurture the relationship—leveraging NovaCore’s dynamic campaigns to build powerful connections indefinitely.

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Custom Automation

We specialize in streamlining your business processes by seamlessly connecting your essential software platforms. Whether you rely on native integrations, automation tools like Zapier, Pabbly, and Make, or require fully customized API solutions, our expert team ensures smooth data flow and maximized productivity. Let us remove bottlenecks, reduce manual work, and empower your business with efficient, automated workflows designed specifically for your success even with multiple software platforms that don’t talk to each other.

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Speaker About AI

Do you need an engaging speaker on automation and AI? With over 30 years of experience in the automation and AI sector, I offer a distinctive perspective and insights tailored to resonate with your audience. Let’s connect to discuss how I can meet your specific needs.

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What Is AI-Powered Marketing Automation?

AI-powered marketing automation leverages artificial intelligence (AI) and advanced software tools to streamline, optimize, and personalize marketing tasks. It combines the power of automation with smart AI capabilities to handle everything from lead generation and nurturing to customer engagement and reputation management—24/7 without human intervention.

At NovaCore Marketing, our AI Employee Suite offers cutting-edge automation tools that help businesses capture, engage, and convert leads more effectively than ever before:

Voice AI: Instantly answers calls, captures lead details, and books appointments—ensuring you never miss a sales opportunity.
Webchat AI: Provides real-time website support, answers FAQs, and collects leads even outside business hours.
Reviews AI: Monitors and responds to online reviews, enhancing your reputation and building customer trust.

By integrating AI-powered automation, businesses can free up time for strategic growth, reduce costs, and significantly improve their marketing ROI. With intelligent, automated interactions, your business stays responsive, efficient, and customer-focused—24/7.

email marketing campaigns

An effective email marketing strategy should target a specific audience, have a compelling subject line, be personalized, offer valuable content, include a call to action, segment recipients based on their interests or behaviors, and use A/B testing to optimize performance. This will help increase engagement and conversion rates.

lead generation and nurturing

An effective lead generation and nurturing strategy involves identifying the target audience, creating valuable content, using landing pages and forms, utilizing email marketing, segmenting leads, using lead scoring, and handing off qualified leads to the sales team. This helps attract and convert potential customers and move them through the sales funnel.

social media posting

An effective social media strategy involves identifying goals, defining the target audience, choosing the right platforms, developing a content calendar, creating engaging content, engaging with the audience, and analyzing and adjusting the strategy as needed. This helps businesses achieve their goals and connect with their audience on social media.

personalized Direct mail (lumpy mail)

An effective lumpy mail strategy involves identifying the target audience, designing an attention-grabbing mailer, choosing the right items to include, personalizing the mailer, and testing and refining the strategy. This helps businesses grab the attention of potential customers and motivate them to take action.

Customer segmentation

An effective customer segmentation strategy involves identifying characteristics to use for segmentation, collecting and analyzing data, creating segments, developing targeted marketing campaigns, and tracking and adjusting the strategy as needed. This helps businesses understand and serve their customers more effectively.

About Me

Hi there! I bring over 40 years of experience in Marketing Automation and Customer Relationship Management (CRM), helping businesses streamline operations and drive growth. My journey includes extensive experience with CRM systems, and I’ve been leveraging email marketing since its inception in 2002. Over the past two decades, I’ve mastered online lead generation and digital marketing, and for the last 10 years, I’ve specialized in building and automating high-converting sales funnels.

In the past three years, I’ve immersed myself in the world of AI-powered marketing—using cutting-edge tools and technologies to transform business strategies. My AI expertise includes:
✅ Prompt Engineering for optimized AI responses
✅ Using AI to create comprehensive marketing and operations plans
✅ Developing AI-driven video scripts and social media strategies
✅ Generating AI-powered images and creative assets for campaigns
✅ Automating customer interactions with Voice AI, Webchat AI, and Reviews AI

With a powerful combination of decades of marketing experience and advanced AI capabilities, I am dedicated to helping businesses stay ahead of the curve—automating processes, improving customer engagement, and driving measurable results.

Thank you for considering me for your marketing and AI automation needs!

Meet Me

Testimonials

“Very simply put, Stan knows his stuff!” – Art G.

“Stan is so knowledgeable in automating your business. Super easy to work with!” – Mary Ann L.

“Stan is very helpful and knows how to make various marketing tools work to your advantage. ” – Rich K.

Marketing automation Resources

Tools & Resources

Products and services listed on this page are the products that I currently am using or have used in the past and I personally recommend as products that have worked well for me. There are both FREE and paid resources on this page.

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Explode with google reviews

“Explode with Google Reviews” is a live event that aims to help local businesses create and optimize their Google Business Profiles. The event will be broadcast on YouTube, Facebook, and LinkedIn, and will focus on the importance of having a complete and accurate Google Business Profile for businesses.

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SET YOUR GOALS. create Your best strategy. Take the next step.

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Are you feeling unsure about your next marketing steps?

Marketing Automation Solutions is here to help you clarify your strategy, identify the best tools, and implement a successful plan.

Our expert team will guide you every step of the way to ensure your marketing efforts are focused and effective. Don’t continue to struggle with indecision – let us help you take control and achieve success.