What Is marketing automation?
Marketing automation refers to the use of software and technology to automate marketing tasks and processes. This can include things like email marketing campaigns, social media posting, lead generation and nurturing, direct mail (lumpy mail), and customer segmentation. The goal of marketing automation is to streamline and optimize marketing efforts, allowing businesses to reach more customers in a more efficient and cost-effective way. By automating repetitive and time-consuming tasks, businesses can free up time and resources to focus on more high-level strategy and creative work. Overall, marketing automation can help businesses improve their marketing ROI and drive better results for their business.